Distribution Channels

Our multi-channel distribution network allows us to meet the diverse requirements of Canada’s insurance buyers. Whether the insureds in our various markets deal with the expertise of their independent insurance brokers, our dedicated sales force or our direct sales channel, we’re ready to meet their needs.

Independent Brokers. Independent brokers are the lifeblood of the Canadian P&C industry, and are our main distribution channel. Across our companies and across the country, we deal with more than a thousand different brokerage locations. From small local brokers and specialty shops, to regional mid-tier firms and large international brokers, the Northbridge companies are the leading source of commercial P&C insurance for Canada’s independent brokers.

Lombard works with a select group of 200 highly regarded brokerage firms across Canada. These experienced, regional brokerages allow Lombard to provide its products to insureds in an extremely focused and professional manner.

As a niche specialist, Markel distributes its products exclusively through independent brokers. When a Canadian insurance broker needs to place a trucking policy, they turn to Markel; year-after-year, over 850 brokerage locations of all sizes select Markel as their trucking insurer.

Commonwealth sells its insurance products entirely through independent brokers. Insuring some of the industry’s most complex commercial accounts, Commonwealth has considerable dealings with large multinational brokers, as well as many commercial specialists and general brokers across North America.

Dedicated Sales Force. Federated’s one-stop shopping model is rare in the Canadian P&C industry and functions entirely through its dedicated sales force of risk services coordinators, customer service representatives and loss prevention specialists. Over 100 employees are involved in offering Federated’s products and services to select customer segments across Canada.

Direct Sales. Targeting the “over 50” market in Canada, Lombard’s Zenith subsidiary offers home and auto insurance directly to customers through its call centre network, supported by an exclusive arrangement with the Canadian Association of Retired Persons (CARP).

  • Largest Commercial P&C Writer in Canada
  • $5.3 Billion in assets
  • $1.4 Billion Premiums Written
  • 15.7% Average 24 yr ROE
  • 85% Commercial Lines
  • Canadian owned and operated
  • 3.5% Favourable Claims Development